Branding is the process of forming a brand image over a long period of time through formation of an added value, emotional or rational “promise” of a trade mark, which makes a product to be more attractive for end users, as well as the process of promoting the brand on the market.
Brand is not just a trademark. It is applicable to both the consumer goods and services, provided by network players, as well as to individual projects and even entire corporations. The brand is important not only for promotion of the company own goods and services, but also for its employees, as well as investors, since the latter do not buy only stocks, but also faith in the future profits of the company.
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